Textul licitației

nal campaigns. VLAM will launch 2 separate B2B oriented information and promotion campaigns on the UK and Norwegian market. One campaign concerns the fruit and vegetable sector, the other the processed potato sector. Therefore, this public contract contains two lots, one lot per separate assignment: - Lot 1: Processed potatoes promotion campaign in UK and Norway - Lot 2: Fruit and Vegetable Promotion campaign in UK and Norway Lot 1: Promotion campaign for processed potatoes in UK and Norway With this promotion campaign we want to consolidate and strengthen our position on the British and Norwegian market for European and Belgian (fresh) processed potatoes. We want to achieve this through a B2B-communication campaign focused on high quality and sustainability. These key messages will be communicated to British and Norwegian purchasers of retail and foodservice (importers, service providers and wholesalers). We want to inform our B2B target group through a multichannel communication mix: PR-activities, advertorials in trade magazines, LinkedIn-campaign and events in UK and Norway. The campaign seeks to raise awareness of the European qualities and cause a positive shift in awareness. We hope to achieve a positive economic impact and increased exports of European and Belgian processed potatoes to UK and Norway by the end of the cam