Textul licitației

B2B-communication campaign focused on high quality, premium taste and sustainability. These key messages will be communicated to a B2B-target group, i.e. importers, service providers and wholesalers. We want to inform this target group through a multichannel communication mix: PR-activities, online and print advertising in trade magazines, LinkedIn-campaign and events in Japan, Malaysia, Singapore and Thailand. The campaign wants to raise awareness of the European qualities and cause a positive shift in awareness. We hope to achieve a positive economic impact and increased exports of European and Belgian processed potatoes to Japan, Malaysia and Thailand by the end of the campaign.Identificatorul procedurii: 10acda06-ed8b-4f91-889c-a541717d9b47Identificator intern: VLAM/2024/06Tip de procedură: DeschisăProcedura este accelerată: nu2.1.1. ScopNatura contractului: ServiciiClasificarea principală (cpv): 79340000 Servicii de publicitate şi de comercializare2.1.3. ValoareValoarea estimată fără TVA: 498 650,00 EUR2.1.4. Informații generaleTemei juridic: Directiva 2014/24/UE2.1.6. Motive de excludereMotive de excludere pur