Textul licitației

n combating climate change and achieving a net-zero economy. The initiative will direct the target audience to a free, flexible, and fully online course provided by the InnoEnergy Skills Institute, designed to equip participants with industry-relevant skills and career pathways. Campaign brief: Objective: Inspire Generation Z to pursue careers in solar energy by showcasing its pivotal role in achieving a net-zero economy. The campaign will direct the target audience to a free, fully online course by the InnoEnergy Skills Institute, offering industry-specific skills and pathways. Scope: A 10-month EU-wide campaign targeting Generation Z (ages 18-25) through selected digital platforms. Target Audience Demographics: Psychographics: Personas: Age: 18-25 Location: EEA countries Education: High school graduates, university students, and recent graduates Values: Passionate about sustainability,