Textul licitației

premium taste, and sustainability. The key messages about high quality, premium taste, and sustainability will be communicated to Italian fresh-produce professionals, including importers, wholesalers, and retail buyers. We want to inform our B2B target group through a multichannel communication mix: advertising and advertorials in trade magazines (print and online), a new website with information about the European Conference pear, LinkedIn, events in Italy like a participation at a trade fair, an inspirational tour, events on wholesale markets or a study trip to Belgium and tastings. The campaign seeks to raise awareness of these qualities and ultimately drive a positive shift in awareness and we hope to achieve a positive economic impact and increased exports of European Conference pears to Italy by the end of the campaign.Identificatorul procedurii: f6661b9d-ae80-4ae9-913f-1dfaa01d6d40Identificator intern: VLAM/2023/03Tip de procedură: DeschisăProcedura este accelerată: nu2.1.1. ScopNatura contractului: ServiciiClasificarea principală (cpv): 79340000 Servicii de publicitate ÅŸi de comercializare2.1.3. ValoareValoarea estimată fără TVA: 363 800,00 EUR2.1.4. InformaÈ