Irlanda: RFT for the provision of media strategy, buying and planning services for the Insolvency Service of Ireland
Data licitatiei 15.10.2024
au mai rămas 26 zile
9
9
| Valoare estimata : 2,440,000 EUR
|
Tip anunt:
UE
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ID: 8732741
|
Data publicarii :
13.09.2024
|
Tara/Judet:
IR |
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Descriere scurta:
Irlanda: RFT for the provision of media strategy, buying and planning services for the Insolvency Service of Ireland
Coduri CPV:
79000000-4 - Servicii pentru întreprinderi: drept, marketing, consultanţă, recrutare, tipărire şi securitate
79340000-9 - Servicii de publicitate şi de comercializare
79341000-6 - Servicii de publicitate
79341100-7 - Servicii de consultanţă în publicitate
79341200-8 - Servicii de gestionare publicitară
79341400-0 - Servicii de campanii de publicitate
79342000-3 - Servicii de comercializare
79413000-2 - Servicii de consultanţă în gestiune marketing
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Textul licitației
ncy. The functions of the ISI are set out in section 9 of the Act .The Services shall include but are not limited to the following: • Management of the media strategy, planning and buying activities; • Preparation of media plans based on briefs supplied by the ISI; • Analysis and interpretation of the ISI’s data to inform media strategy, planning and buying decisions: • Analysis of the media consumption habits of those segments of society at which the ISI’s communications strategy is primarily targeted; • Detailed analysis of media channels and provision of updates to the ISI on evolving patterns and techniques; • Purchase of media space and time on behalf of the ISI [applying (where available) any centrally negotiated media discounts] at the most economically advantageous rate, but also seeking to add further value by exploiting tactical media buying opportunities that may arise from time to time; • Assisting in the development of the ISI’s integrated marketing communications plan; • Providing advice and assistance on any media planning and buying issues relating to advertising campaigns undertaken by or on behalf of the ISI; • Liaison and co-operation as required with third parties, in particular any agency(ies) appointed by the ISI including creative advertising agencies, public relations agencies and