Textul licitației

Germany (2025-2027) ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM Objective: The tender seeks to select an evaluation body to conduct a qualitative and quantitative assessment of a three-year communication campaign promoting PDO rosé wines in Germany. The evaluation will focus on: Implementation tracking (Lot 1). Measuring the campaign's impact on awareness and perception of PDO rosé wines (Lot 2). Background of the Campaign: This campaign is a continuation of a successful 2022-2024 initiative co-financed by the European Union under Regulation (EU) 1144/2014. It aims to enhance awareness and recognition of PDO quality labels and rosé wine expertise among European consumers, focusing specifically on Germany, a key market for premium wines Key Market Insights: Germany is the second-largest market for rosé wine consumption, showing a trend towards premium products. PDO certifications are viewed as guarantees of quality and tradition, but awareness remains low (9% of Germans recognize the PDO label, Eurobarometer 2022). The campaign targets Millennials and Generation Z, focusing on messages around quality, regional specificity, and environmental sustainability. Scope of Work: The evaluation will cover two lots: Lot 1 - Implementation Tracking: Evaluation of activities, outputs, and qualitative feedback from beneficiaries. Ann