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iders for EU Funded Promotion Campaign in China, South-Korea and JapanDescriere: The purpose of the procurement procedure is to award a framework agreement the provision of services regarding the planning and implementation of an EU Funded Promotion Campaign in China, South Korea and Japan (hereinafter referred as ‘Campaign’). The purpose of the Campaign is to increase the awareness and export volume of EU oats and oat ingredients in three Asian markets: China, South Korea and Japan, while promoting sustainable and healthy European produce. Campaign start date is 1st of January 2025 and end date 31st of December 2027 (duration 36 months). The Campaign is aimed to external markets to promote processed oats, oat ingredients and derivatives of oats from Sweden and Finland to three different target countries: Japan, South Korea, and China. The specific project objectives are based on the analysis that increasing number of Japanese, Chinese and Korean consumers demand sustainably and responsibly produced oat products in their pursuit of a healthier everyday diet. Local manufacturers are producing new and versatile products using oat ingredients and importing them from major supply countries. Competitors from Australia, USA and Canada have established a market presence on these markets to supply oat ingredients, and t