Textul licitației

pean Conference pears in China. These campaigns focused on in-store tastings, which stimulated sales and encouraged retailers to include the pears in their assortment. Despite a temporary export decline, trade figures now show a positive trend, though additional efforts are needed to regain the previous position. In the new campaign, VLAM will again focus on tastings and social selling to boost demand across both offline and online retail. Additionally, trade fairs, B2B events, and study trips will further enhance the wider brand awareness of Conference pears.Identificatorul procedurii: 986daed2-a392-4fc4-86d5-f0d0bf4fb65eIdentificator intern: VLAM/2024/04Tip de procedură: DeschisăProcedura este accelerată: nu2.1.1. ScopNatura contractului: ServiciiClasificarea principală (cpv): 79340000 Servicii de publicitate şi de comercializare2.1.3. ValoareValoarea estimată fără TVA: 600 000,00 EUR2.1.4. Informații generaleTemei juridic: Directiva 2014/24/UE2.1.6. Motive de excludereMotive de excludere pur naționale: 5. Lot5.1. Lot: LOT-0001Titlu: VLAM/2024/04 - 1Descriere: V